BoatPing is a full innovation project looking at how technology can be used to improve the sailing & boating experience.

Customer research & need finding

We started out need-finding exercise with a niche audience of dedicated and experienced sailors to identify areas of high importance and low satisfaction. From this we were able to identify a number of areas that are critical but underserved.

Design sprint

We then ran a short design sprint to identify the project's highest technical and UX risk areas and develop possible prototypes that could help derisk the project.

Prototyping & building

Finally we rapidly prototyped, built and launched a first working version of the application on iOS & Android using Ionic React Native and Ruby on Rails.