Stakeholder research

We started out with an internal stakeholder fact-finding mission to identify areas of concern across the management teams of key brands. This revealed several areas of substantial concern.

Following the head-office research, we completed field research at a variety of branches to understand the gap between the management team’s view of challenges vs. the front-line.

Design Sprint

Following the initial research phase, an initial design sprint was executed to work on one of the high-value business areas.

This allowed for key stakeholders to be fully involved in the rapid development of a new solution and gained their buy-in.

Rapid Prototyping & User testing

Finally, we completed rapid prototyping of the target solution with customers. Completing several iterations per day at retail sites with customers.

The end result was a refined design which was then developed and tested at a number of test sites.